ACAI FRENZY

This project involved a lot of research in rebranding a local business; I selected Acai Frenzy in Harrisburg, NC based on their current brand that could be reimagined. My objective was to redesign their existing logo to correspond with my rebrand, and to place emphasis on the ‘acai’ aspect while promoting a fun, colorful palette to reflect its characteristics. To review the case study for this project, please continue onto the next section.